American sports team’s all
have names, wonderful nicknames that fans adopt. Because some Americans
negotiate identity through their team loyalties, the team names serve as metaphors that can shape how we view ourselves. Team names, however, also remind
us about our history and who we were and are.
We tend to forget this with
many modern team names created by marketing departments or focus groups. But team
names often possessed an organic relation to the team’s place or origin. Traditional
American sports names reflect our diversity and distinctiveness.
1. Team names point to American
work and production.
2. Team names point to a
simpler unrefined time of origins.
3. Team names call up classic
avatars of competition, warriors and history.
4. Team names hint at the
geographic movement as teams abandon one region and move to another to pursue
profit
5. Team names give an insight
into the country’s fraught relations with American Indians.
My favorite and most
authentic set of names link the teams to what we produced in our regions. These
names are grounded in American history and work. States proudly connect their
livelihood to their universities. Think
Purdue boilermakers, Wichita State wheat shockers, Nebraska cornhuskers or Texas
longhorns to name a few. When professional teams alighted with cities they often
linked their team name to the world of work and production. Pittsburgh Steelers,
Milwaukee Brewers (original and recent) and the Washington Senators aligned
with the original industry of a city.
History makes some of these
names archeological relics. No one connects steel with Pittsburgh anymore or
longhorn cattle with Texas wealth production (Houston Oilers anyone?). More recent
teams try to bring forward the tradition such as the once and future Seattle
Sonics (celebrating Boeing’s aborted supersonic airliner) or Seattle’s Mariners
link to its still vibrant air and shipping industries. Houston Oilers catch up
with modern Texas wealth production while Dallas Cowboys connect to the Texas
ideology and narrative about itself. My Kansas City Royals hark to the city’s
long time center of live stock trading. My favorite remains the only team owned
by its city, the Greenbay Packers for their meatpacking days. In the future I
am looking forward to Bay area nanobots.
These work-based names
identify as iconic Americana where work defines us. Only in America do we first
ask each other is “what do you do?” Work, purpose and personhood have always
bonded in our minds, and many team names reflect that.
Baseball names give us
another insight into a much simpler era where the color of socks or red hats
sufficed to name a team. We misspell “sox” but we have the Boston and
Cincinnati red socks or the Chicago white sox. The long time St. Louis Browns
began as brown socks (I mean really, brown socks!). Baseball’s Brooklyn Dodgers
celebrated the borough’s skills at dodging trolleys and of course the Yankees
began as the Highlanders but ended as the Yankees a nickname to capture its
American league origins and become synonymous with the entrepreneur spirit of
an age.
American teams adopted lots
of names from local and classical history. San Francisco’s growth occurred thanks
to the 49’ers pouring in to search for gold. Oklahoma proudly proclaims itself
the Sooners honoring the illegal migrants who jumped the gun to settle the last
open Indian Territory. An early Boston baseball team captured the feel with
Beaneaters. Not many remember that the New York Knicks really are the
knickerbockers referring to the silk stocking elite who ruled New York City for
centuries.
Another vein of history-based
names comes from references to an early American passion for antiquity. This is
truer of colleges than professional teams. These names call to mind proud but
ancient warrior traditions. The Michigan State Spartans and USC Trojans lead an
army of classical myths. (Did anyone tell them that the Trojans and Spartans
actually lost?) These historical names can invite controversy as schools like Mississippi rethink their history and relation to the Confederacy. The Minnesota Vikings gesture to the strong Scandinavian roots
of the area. Hoards of colleges devoted to the pursuit of knowledge celebrate bloodthirsty
pillaging Vikings who tore down civilized learning as their team model,
although nothing quite beats the utter barbarism of Idaho’s namesake Vandals.
Humans love to the employ totems
that conjure the power, strength, cunning and fierceness of the natural world to
infuse their groups. These totems refer to a nature red in tooth and claw. Many
states summoned native animals they admired like Michigan Wolverines, Colorado
Buffalos, Wisconsin Badgers or Florida Gators. Feline names about with tigers,
lions, cougars, panthers galore. Early professional teams ranged far and wide
with Chicago Cubs or Detroit’s Tigers and Lions. California used a bear on
their republic’s flag and both California and UCLA claim to be bears and
bruins. Graduates of universities carry it further and call themselves by name.
People will proclaim I’m a Husky or a Gator or Wolverine! We also have the
avian contingent of avatars. My own Boston College eagles join many hawks and
eagles and other predators. But then we find the Baltimore Orioles and the St.
Louis cardinals. I love cardinals most of all, but really, Cardinals as symbols
of competitive prowess?
Beyond the courage, cunning
and ferocity of warrior and natural totems, some teams always evoked forces of
nature such as the Iowa State cyclones. More recently the WNBA gathered a large
number of earth elemental almost pagan names—the storm, sky, sun, comets,
sparks, and shock. They remind me a bit of a feminist take on getting away from
male stereotype names to imbue nature elementals into the women’s teams.
No reflection on team names
would be complete how names reveal that professional teams are capitalist enterprises. Their owners will happily abandon one region for another in pursuit
of better profits. This disease afflicts the NBA more than any other sport. No
one dodges trolleys in Los Angeles. But the Brooklyn Dodgers took the name when
they abandoned Brooklyn for LA fifty plus years ago as harbingers of move west
and south of the country. No real lakes exist near LA but the LA Lakers still
carry their moniker from their sojourn in Minnesota where the Lakers made lots
of sense. In one of the silliest name migrations Utah has the Jazz which they
stole from New Orleans who stole the Hornets from Charlotte. Last week as an
act of contrition, the Hornets will now become the Pelicans to connect to that
indigenous grand bird which is the state’s namesake. Some names travel well and
resonate with history. The Oakland Athletics kept “athletics” through their
travels to Kansas City (the team I grew up with) from Philadelphia or the
Atlanta Braves who carried the grand name from Boston to Milwaukee to Atlanta.
Both Oakland and Atlanta proudly claim all the great stars of the team/names
long meandering histories.
The team name Brave
points to how many team names can illuminate our nation’s fraught relation with
Native American history. Leaving aside modern political correctness charges,
most team names like the braves or Seminoles or Indians honored a narrative of
warrior society that emphasized bravery, strength, tenacity and hunter’s mind,
although I will never figure out the pure moral ugliness of Redskins. We can get into university-based
discussions of whether this “appropriates” cultural identities by dominant
white male culture. These postmodern positions led the NCAA to fight to banish
such names from colleges. But the proud names carried by many teams evoked a
different image affiliated with the warrior traditions of historical and
natural totem names.
I think the wealth of team
names reflect the wild diversity of the country and its many contradictions in
its history. They remind us that naming our teams names ourselves.