I was watching the
Seahawks and Patriots the other day, and I know I should have been yelling
about the Seahawks’ pathetic passing game, but all I could notice were pink
flashes of color from the pink shoes, gloves and towels worn by many of the
players. To be honest the pink did not really go with the Seahawks blue, yellow
and green color schemes, but the color did its job, it etched into the
spectators the importance of fighting breast cancer and all cancers. I
remembered this was breast cancer awareness month. Those streaks of pink
changed the game for me.
Color plays a huge role in
sports culture. Many colors, like Michigan’s maize and blue or the St. Louis
Cardinals’ red, grow from tradition. Color provides a uniform for teams and a unifying
symbol of identity and community for fans. College and professional stadiums
and field houses present restless seas of a team’s color. People signal their
loyalties and commonalities as well as antipathies with their color-coded
jerseys and paraphernalia. People on the street nod to a fellow supporter and
may frown at someone wearingenemy colors.
Professional and college
teams carry this to astounding depths. The NFL presents the epitome of a
profession that demands uniformity of color in marketing and team activities. Professional
and collegiate athletics color code everything from pens to socks to jocks to uniforms
to stationary. Cheerleaders, bands, coaches, players and senior staff all wear
mandated colors.
Walking into an operations
center of a successful college of professional sports franchise you will walk
on color coordinated carpets past color coordinated walls with decorations,
awards and color coordinated logos lining the walls. Coaches’ and
administrator’s offices will sparkle with official sanctioned logos and mascot
likenesses. My favorites are the Top Pot Seahawk donuts with green and blue
sprinkles you can get at the games.
Color binds together the sport’s
communities and nurtures an emblematic connection. It joins players, fans and
coaches together as a common army, oops, I mean community, bound together to
support, celebrate and sorrow together.
The color pink has become
linked to an idea of femininity in modern America. A cascade of pink covered us
when our daughter was born! Yet pink it not a primary color. It is watered down
red—the color of blood and life. This dilute red caught some of the power of
red but thinned the color into something delicate and fragile, compare a pink
rose to a blood rose. Shrouding women and female babies in pink could begin the
process of inculcating a particular vision of how to be a woman. This pink
vision never included being an athlete or competing in sports. So the paradoxical
connection of pink and sports carries even more power.
Yet female athletes have
coopted pink and turned it not into a camp color, but a vibrant sign of celebrating
feminine possibility. Their pinks tend to be brash and neon and pop out rather
than fade into a gauzy background.
Young women and the
women’s movement have elevated pink to a symbol to unite all people to remember
the victims of breast cancer and to promise to engage the fight against it. Breast
cancer had grown into a silent epidemic. The silence manifests a tendency of American
medicine to be blind to certain diseases of women and the poor. Now worldwide
breast cancer alliances fight cancer using pink as their rallying point to
raise awareness, raise money and raise common allies across gender lines.
The marketing genius of
aligning pink with sport not only defies the past, but it channels the color
into a new vision. This pink expands the realm where women can succeed as well as
highlighting a once hidden disease, a disease so hidden many women were not
aware of its danger nor how to search for and act upon it. Now groups and events from races for the cure to pink biker groups celebrate the color and cause.
Linking pink to athletics
works because professional and college sports embody youth, physicality and health.
These athletes personify the strength, risk-taking and immortality only the
young and healthy can exhibit. Many of us watch them and admire and celebrate
them as well as root for our teams. Inserting pink to remind us of cancer
carries a special potency given the audience who seeks out sports.
Linking pink with sports
turns stereotypes inside out. Yesterday I saw pink boxing gloves in the window
of a store both pointing to boxing as a realm women have entered but also
reminding people to take breast cancer and all cancer seriously. The UW pink basketball uniforms are actually
quite cool. The athletes enjoy wearing them not just as a symbolic statement
but because they look good in pink.
I attended a UW volleyball
game last weekend that celebrated breast cancer awareness month and got the
full immersive power of this alignment. Both teams wore pink warm ups. Coaches
wore pink shirts with the mandatory purple W
logo. Ushers wore pink. Student athletes in the student athlete section
wore robust pink T-shirts with big W on them. The cheerleaders, of course,
sported pink pompoms. The crowd cheered the messages on cancer awareness
flashing on the huge scoreboard. All the breast cancer survivors and later all
cancer survivors as well as those connected to cancer victims and survivors
stood to be recognized. All the visceral power of sport, community and pink
came together to recognize the threat and celebrate the struggle.
The NFL players provide
another type of jolt. Here are some of the strongest toughest and most macho
symbols of American culture. Yet the NFL gave permission to individuals to
violate the league’s obsession with uniformity and wear pink during this month
to show solidarity with the cause and with women. Just seeing these robust men
wear pink, proudly and clearly, and proclaim their support with a pink chinstrap
or shoe or towel sends a message of support to the 40 million people watching
the games. But more deeply, it demonstrates that archetypical athletic males
can connect to pink and not fear it or the women it symbolizes. I may be
blowing in the wind here, but I believe these symbolic actions matter over time
to erode the boundaries of gender identity that football can sometimes seem to
enshrine more than any other sport.
Pink uniforms, pompoms,
cleats, chin straps, gloves, warm ups appropriate and expand the possibilities
of the feminine; but it also awakens, reminds and unites us all that we share a
common enemy in breast cancer and all cancers.
Pink football: bring it on.
Pink football: bring it on.










